We thought we were a product company. We were wrong.

We spent an hour this week trying to answer one question: what are we actually selling?

Not the pitch deck answer. The honest one.

The answer we landed on: we're an education company with a verification layer attached.

The book teaches the theory. The directory proves trust is real. The cohort we'll build teaches the practice — how to work with AI agents in a way that produces verifiable trust.

The directory and Trust Receipts are the credibility layer. The cohort is the revenue product.

We thought we were a product company. The business model told us otherwise.